TrendWatch: Fourth Dimension
Definition
Ultimate accessibility and creativity has integrated itself into our daily lives—transforming our expectations of the way we receive and send information and entertainment. The way we function in our jobs, communicate with friends and receive data has dramatically evolved from the ever-changing techno landscape.
Spin
Hyper-Connected—AIM (gchat), e-mail, phone, TV are all incredible. When done simultaneously it’s even more so. That’s the case for the Millennials, who grew up super-multitasking—an artful juggle between work and play, but usually more play than work. Super-multitasking is our way connecting with people and information using a diverse set of media.
Stretching Reality—Mobile phones are more than just phones, of course. They’re equipped with: GPS, Internet accessibility, alarm clock, radio, camera, address book, calendar etc. And gaming is more than just a controller and a gaming system. It is portal into another world where other gamers exist vicariously, living lives of fantasy.
As technology advances, a love/hate relationship is emerging as more users have integrated the phone and its features into everyday life. Additionally, gaming itself has blurred the lines between reality and virtual reality with new technology.
Examples
Wii—With the creation of such interactive games as Wii, users can re-shape the way they traditionally game and work out—virtually redefining “play”.
Everquest Pizza—Everquest II blurred the lines between reality and virtual reality by partnering with Pizza Hut. Hungry Everquest gamers have the option to order Pizza Hut pizza within the Everquest virtual world.
To read more examples of this trend, visit Sparxoo ,a Marketing, Branding and Business Development Blog.
Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.
Article Source:http://www.articlesbase.com/communication-articles/trendwatch-fourth-dimension-1134772.html
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