The global turndown, telepresence and the future of video conferencing
The impact of the turndown in the USA has encouraged more companies to look to video conferencing to reduce their travel budgets.
The demand for video conferencing and renting public video conference facilities by the hour is increasing rapidly this year. As it is possible to hire a video conference facility for an hour or two in the majority of countries around the world, the use of video conferencing facilities is an obvious time and money saving decision.
Senior Management, tired of travel, are asking their PA’s to get them a video conference meeting to save on time, whilst neatly ticking budget and CSR requirements.
For companies who have their own equipment it makes sense to hire a public video conference facility to link with someone who does not have equipment.
In addition to ‘point to point’ meetings, video conference booking agency Eyenetwork (http://www.eyenetwork.us.com) has seen an increase in what are known as multipoint meetings, 3 sites or more. It is clear that CEOs are starting to see the value of delivering a single message in one hit to all board members and senior management – in several countries at once. Major decisions have been made, and key accounts won, all using this technology. The message is heard by all at once with no dilution of its impact.
As yet, there is no easily accessible public telepresence network. This is due to the propriety nature of some of the systems and the fact that their bandwidth exists on VPN’s. However, Telepresence has bought a tide of welcome publicity for the video conference industry. Tandberg, Cisco, Polycom and HP are leading the field with their life-size, high bandwidth, multi-functional systems connecting on at least 5mb bandwidth. This publicity has raised the profile of existing video conferencing solutions and raised demand overall.
Within the next year or two, we envisage two tiers of video conferencing. Companies will consider traditional video conferencing as ‘business class’, it gets you from A to B and you can meet successfully with others and see and hear them in real time. The next level up, means meeting by ‘first class’ using telepresence suites. There is a market for both technologies and this will be dictated by budget.
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